Delfina is a digital maternal health solution that leverages data to ensure a safe, healthy, and joyful pregnancy journey. Their personalized prenatal care system removes the guesswork, enabling parents and care teams to concentrate on what truly matters. Delfina offers intelligent and predictive support throughout pregnancy and postpartum, assisting patients between office visits.

In my role at Delfina, I manage all organic social media efforts, lead our paid social advertising, play a key part in provider outreach campaigns, creat patient-facing materials for practices to distribute, and more. Here's a sneak peek!

My Featured Instagram Reels/TikToks For Delfina

My Featured Instagram Grid Posts For Delfina

@delfinacare Back to the daily grind after maternity leave - because who wouldn’t want to trade baby snuggles for office meetings? 😅

@delfinacare Discover actionable insights and innovative solutions to reshape maternal healthcare. Download the ebook now for free! Link in bio. 🔗

@delfinacare As a pregnancy care startup, we take inspiration from the joys and struggles of parenthood. We are constantly adapting Delfina Care to ensure that we’re best serving parents’ needs, and what better way to do that than keeping up with some of our favorite families?

Here are some parent-fluencers that we’ve been following in 2023. Read the full article at the link in bio. 🔗

Delfina on Instagram

Delfina on LinkedIn

Company Teaser Video

Paid Social Advertising

OBGYN Targeted LinkedIn Ads

Health Plan Targeted LinkedIn Ads

Provider Outreach Boxes

In my role at Delfina, I played a key part in provider outreach, focusing on engaging OBGYNs in Texas and showcasing the benefits of partnering with us through our grant from BCBSTX. One strategy I developed was to meet these providers where they are, by sending personalized boxes containing thoughtful goodies and a letter from our CEO. This created an exclusive, invitation-only feel. We sent out around 25 boxes and received over 8 responses, leading to meetings where we discussed potential partnerships.

The Final Box Design & Process

Delfina