Halo Top is a low calorie ice cream for health conscious people. What most people don't realize is that it's best to wait about 15 minutes before eating it in order to let it soften properly. Gen Z's have short attention spans, like to stay busy at all times, and have lots of drama in their lives. This campaign shows them that every time they have to wait, it's an opportunity to get stuff done.
Marketing & Content
Marketing & Content
